Brand: Walmart
Goal: Drive more membership sign-ups
Mission: Increase the proportion of new users versus existing users
We implemented an advanced predictive analytics model to identify potential shoppers with a high intent to shop but a notably low affinity for Walmart. This target demographic was an untapped potential for the brand. The purpose was to reach these shoppers at the crucial moment of their purchasing decision-making process, presenting Walmart as a compelling choice.We enhanced the customer journey, and this approach ensured a consistent brand message across all touchpoints, significantly increasing the likelihood of conversion.
The results were impressive and proved our approach efficient. New user acquisition rate saw an increase of 7% month-over-month, a clear indicator of the campaign's success in attracting fresh demographics to Walmart.We saw a 4% increase in overall revenue, reflecting the positive impact of new user acquisitions on the bottom line. Despite the stream of new users, the Average Order Value (AOV) remained stable at $134 throughout Q3 2023. This stability in AOV, coupled with the increase in new user sign-ups, is a testament to the campaign's ability to attract quality leads without compromising the spending power of the customer base.
