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The concept of green marketing has evolved into an important strategy in e-commerce. But when exactly did this shift towards sustainability begin to impact consumer choices?

Building an e-commerce website is a substantial undertaking that offers the potential for significant returns and business growth. As online shopping continues to dominate the retail landscape, understanding the nuances of creating a successful e-commerce platform is more important than ever.

Cookies have been a valuable tool for advertisers and marketers from the first days of the commercial web as we know it. Cookies are small data files stored on a user's device by the web browser while browsing a website.

All users are not created equal. Understanding the differences between mobile and desktop users is not just beneficial, it's crucial for any effective marketing strategy.

Dropshipping is a form of retail business where the seller accepts customer orders but does not keep goods sold in stock.

Advertising technology moves forward at an incredible pace. Every year, there are new platforms, ads, techniques and trends.

E-commerce is a wild country. Things are always changing, technology is quickly evolving and the users are always looking for the next thrill.

Competition for online visibility is intense and ongoing. It’s a never-ending race, really. Big brands are in a constant quest to drive traffic to their websites, and they can’t rest on their laurels, otherwise the competition will gain an advantage.

Audience targeting is not just a tactic, it's an important strategy that brands leverage to connect with the right audience. Targeting in advertising refers to the practice of identifying and reaching specific groups of people who are most likely to be interested in a brand's products or services.